Even as the pandemic moves further into the rearview and the Gen Z cohort becomes a top priority for many marketers, rebranding as a key marketing strategy does not seem to be going anywhere. Recent examples reflect marketers' need for agility and meeting various imperatives.
"Every brand today is looking to stay modern, stay relevant, be agile and quickly adapt to consumer needs in this rapidly changing landscape where everything is being disrupted." - Lynne Field, head of strategy at FutureBrand, IPG's branding and experience agency.
Performance marketing remains vital, but a shift towards brand-building activities is observed. 36% of marketers globally plan to increase investments in brand marketing as a strategy for sustained growth.
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