The best rebrands of the '80s, from Nike to British Airways and AppleDefining rebrands from the 1980s captured the spirit of innovation and cultural shift through logo redesigns, slogans, ads, and product launches.
Jacob Wise releases WT Skrappa 2.0 with the help of a flight simulatorJacob Wise's typeface WT Skrappa has been widely used in publishing, editorial, and rebrands.The typeface draws inspiration from Ken Garland's letter for the First Things First manifesto and has been expanded and refined over time.
Why marketers keep refreshing brands instead of betting on splashy adsMarketers continue to prioritize rebrands and repositionings over creative swings for sustained growth and relevance in a rapidly changing landscape.
The best new logo designs of 2024 (so far)The halfway point of the year offers the opportunity to review the best logos, including rebrands and entirely new designs.