Brands today must balance acquisition with activation. With rising costs and increasing customer expectations, focusing on sustaining engagement is crucial for long-term success.
Marketers need to understand that acquiring new customers is just the first step. The real challenge lies in nurturing these customers to foster loyalty and engagement.
Braze’s guide highlights how leading brands leverage data and technology to foster deeper relationships with customers, a critical component in improving retention rates.
Learning from common pitfalls in acquisition strategies allows brands to refine their approaches, ensuring a more effective allocation of resources towards both acquisition and customer engagement.
#customer-acquisition #customer-engagement #marketing-strategy #brand-loyalty #data-driven-marketing
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