Why fast-food chains and big brands love loyalty programs
Briefly

Retailers and fast-food chains are leveraging loyalty programs to counteract inflation and enhance customer retention, with McDonald's and Starbucks leading the way.
McDonald's reported that sales to its loyal members reached over $28 billion over the past year, highlighting the financial impact of its loyalty program on the company's performance.
CEO Chris Kempczinski emphasized that increasing loyalty adoption correlates with higher visitation frequency and customer spending, indicating the program's efficacy in driving sales.
Starbucks noted that 60% of its sales were derived from its rewards program, showcasing the substantial benefits of consumer loyalty in the ever-competitive market.
Read at Business Insider
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