What will replace the influencer trip?
Briefly

"Consumers, especially Gen Z, are increasingly disillusioned with brands sending wealthy influencers on extravagant trips under the guise of 'brand awareness'. In a time of financial strain, this feels out of touch."
"The lifetime value of a customer, strengthened by strong community connections, is far greater in today's market, where the barrier to entry for starting a business is much lower."
Read at Vogue Business
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