fromBusiness Insider
1 week agoHow these $89 sweatshirts became a status symbol for teen girls
"Teens these days, if you ask them what makes a hoodie special, they have a phrase, 'what makes a hoodie a hoodie,'" Balaisis said. And while she thinks the fabric softness is key, there's another element: "For Pink Palm Puff, the unboxing moment is another huge thing for the brand. I've seen people collect the boxes."
Fashion & style