#gen-z-trends

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2 charts show how spending on most kinds of alcohol has declined in recent decades - especially among young adults

Surgeon General links alcohol to cancer, urging public awareness on risks, particularly among youth.

8 ways the rich are redefining luxury vacations

Luxury travel is shifting towards experiences over material possessions, particularly influenced by Gen Z travelers seeking wellness and intentional travel.

Gen Z shun traditional Christmas food in favour of Insta-worthy' loaded fries

The Independent emphasizes the importance of accessible quality journalism through donations, enabling real-time reporting on critical issues.

Why Gen Z loves the digital compact cameras that millennials used to covet

Digital compact cameras are becoming trendy again among teens and Gen Z due to nostalgia and a preference for authentic photography.
#customer-engagement

What will replace the influencer trip?

54 Thrones challenges the influencer trip model by engaging everyday customers, reflecting a shift towards relatability and loyalty in marketing.

Council Post: How Augmented Reality Is Redefining Consumer Expectations Across Industries

Augmented reality (AR) is revolutionizing customer engagement and shopping experiences across industries, notably appealing to Gen Z consumers.
Brands that strategically integrate AR can enhance user interactions, foster engagement, and drive sales growth.

What will replace the influencer trip?

54 Thrones challenges the influencer trip model by engaging everyday customers, reflecting a shift towards relatability and loyalty in marketing.

Council Post: How Augmented Reality Is Redefining Consumer Expectations Across Industries

Augmented reality (AR) is revolutionizing customer engagement and shopping experiences across industries, notably appealing to Gen Z consumers.
Brands that strategically integrate AR can enhance user interactions, foster engagement, and drive sales growth.
morecustomer-engagement

Can Little Cannabis Help Big Tobacco

Cigarette smoking's popularity has declined, while cannabis use is rising, prompting Big Tobacco to invest in the marijuana industry.

The agony of ketamine addiction: I felt like I was peeing glass'

Ketamine, often seen as a recreational drug, poses serious risks of addiction and devastating health consequences, as illustrated by Nick's story.

Gen Alpha keeps tripping and falling over their own Crocs, so schools are banning the shoes over safety concerns

Growing safety concerns have led schools to ban Crocs to prevent accidents and distractions among students.
#dating-apps

Dating Apps Destroyed In-Person Romance. Now They're Trying to Revive It.

Dating apps like Tinder are struggling amidst a decline in user engagement, prompting them to host in-person dating events.
Despite a rise in app usage since 2013, many users feel disappointed with the digital dating experience.

Single gals are using ChatGPT to expose men for lying about their height on dating apps

Women are leveraging AI to verify men's heights on dating apps, revealing the growing influence of technology in modern dating.

Younger daters are tired of swiping. A host of new startups is vying for their attention

Joseph Feminella's app 'First Round's on Me' promotes in-person meetings over swiping, reflecting a shift in online dating preferences among younger users.

How Dating Apps Stack Up in the Gen Z Seduction Game

Dating apps are losing popularity among Gen Z, with many expressing a disinterest in using them regularly.

Dating Apps Destroyed In-Person Romance. Now They're Trying to Revive It.

Dating apps like Tinder are struggling amidst a decline in user engagement, prompting them to host in-person dating events.
Despite a rise in app usage since 2013, many users feel disappointed with the digital dating experience.

Single gals are using ChatGPT to expose men for lying about their height on dating apps

Women are leveraging AI to verify men's heights on dating apps, revealing the growing influence of technology in modern dating.

Younger daters are tired of swiping. A host of new startups is vying for their attention

Joseph Feminella's app 'First Round's on Me' promotes in-person meetings over swiping, reflecting a shift in online dating preferences among younger users.

How Dating Apps Stack Up in the Gen Z Seduction Game

Dating apps are losing popularity among Gen Z, with many expressing a disinterest in using them regularly.
moredating-apps

Researchers pinpoint exact number of minutes a person can concentrate

Adult attention spans in the UK are declining, with significant distractions from technology and personal stress noted as contributing factors.

A social-calendar app that helps friends sync their schedules and make plans raised $8 million. Read its pitch deck.

Howbout is a social-calendar app designed to assist friends in planning meetups, targeting influential friends known as 'Chief Friendship Officers.'
#consumer-behavior

TikTok Launches Search Ads Campaigns, Allowing Advertisers to Target Keywords in Search Result - Lindsey Gamble

TikTok's Search Ads improve conversion rates significantly, appealing to advertisers targeting video-oriented consumers.

Council Post: Influencer Marketing Trends Predictions Through The End Of 2024

Nostalgia marketing creates engaging brand experiences that enhance loyalty by connecting products with sentimental feelings from the past.

TikTok Launches Search Ads Campaigns, Allowing Advertisers to Target Keywords in Search Result - Lindsey Gamble

TikTok's Search Ads improve conversion rates significantly, appealing to advertisers targeting video-oriented consumers.

Council Post: Influencer Marketing Trends Predictions Through The End Of 2024

Nostalgia marketing creates engaging brand experiences that enhance loyalty by connecting products with sentimental feelings from the past.
moreconsumer-behavior

How to Manage Contractors Effectively | ClickUp

The gig economy is rising due to job market uncertainty and Gen Z preferences.
Effective contractor management boosts project outcomes and team efficiency.
#tiktok

TikTok enters search advertising fray as users turn to the platform for product research

TikTok is enhancing its platform with search advertising to capitalize on its growing role as a discovery engine among users.

Very demure, very mindful': why everyone's jumping on the modesty bandwagon

The trending ethos of 'demure' on TikTok promotes a mindful and modest approach to femininity, contrasting with previous party-centric ideals.

TikTok enters search advertising fray as users turn to the platform for product research

TikTok is enhancing its platform with search advertising to capitalize on its growing role as a discovery engine among users.

Very demure, very mindful': why everyone's jumping on the modesty bandwagon

The trending ethos of 'demure' on TikTok promotes a mindful and modest approach to femininity, contrasting with previous party-centric ideals.
moretiktok

Sober Gen Zers are threatening the future of French wine-the industry is staying alive by fuelling cars instead of nights out

Wine consumption in France has significantly declined since the 1970s, influenced by changing social and dining habits.
Cultural shifts, including fast food popularity and the rise of non-alcoholic preferences among youth, impact traditional wine consumption.

Instagram is adding comments to Stories, pulling users out of their DMs and back in front of advertisers

Instagram introduces a commenting tool for Stories to encourage interaction among followers and improve advertising visibility.

How Athletic Brewing conquered the drink market

Non-alcoholic beer reflects a cultural movement towards mindful drinking, particularly among Gen Z.
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