What to Expect For Retail Media in 2025: Q&A
Briefly

"The space continues to grow strongly overall, but it is skewed towards the performance of Amazon and Walmart, which make up some 85% of the market."
"One of the biggest issues is that a lot of brands don't have anyone responsible for in-store retail media. That channel is full of potential but has been under-monetized."
Read at Adweek
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