"How do I work within a big retail company? And I feel very lucky because the leadership got it and understood if we do it the right way, we do it in a customer-centric way, it can really add value," Lehrfeld said, explaining how his background helps Walmart's sales strategy.
"I’ve been a media buyer for a very long time, and the notion of being able to have an entity or a platform that you can get unique insights and unique audiences, an easy to use platform at scale that can engage customers, that can deliver tremendous value to consumers and customers and that have deep insights and measurement, that is why it’s growing so much."
"We are full-service, in-house. We have a sales team, we have a marketing team, we have an operations team, we have product team, obviously engineering teams and data and analytic teams. When we originally started, we had a lot of team members that were really good at performance..."
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