Enduring brands evolve while preserving their core identity; careful brand extension can capture wider markets but risks brand dilution if mishandled.
Brand dilution is the weakening of a company's brand identity, often due to poor product expansions or marketing, leading to consumer confusion.
Launching products outside core offerings can alienate consumers; successful brand extensions require a perceived fit between the parent brand and new categories.
Extending beyond areas of expertise risks credibility; maintaining a consistent identity is crucial to preserving brand value and customer loyalty.
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