#brand-extension

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#retail-strategy #beauty-industry #revenue-diversification #aston-martin #luxury-real-estate #architecture
Fashion & style
from24/7 Wall St.
1 week ago

Gap's Big Beauty Bet: Why Wall Street's Excitement Is Wrong

Gap is expanding into beauty and accessories to diversify revenue, but the strategy risks diluting brand focus and encountering execution challenges outside apparel.
Real estate
fromCreative Bloq
2 months ago

Aston Martin's new direction waters down an iconic brand

Aston Martin is expanding into residential developments, seeking to redefine its brand identity beyond high-performance cars.
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