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fromThe Drum
1 week ago

'We won't win pitches with Powerpoint': Microsoft mandate pains an Omni-IPG creative

Omnicom agencies have recently been forced to change their email addresses to omc.com. Despite being experts in long-term brand building, agencies' own brands are being diminished and devalued by the very overlords for whom this expertise generates profit. The change has been explained to employees internally as a means of "simplifying our IT systems and making things run more smoothly."
Marketing tech
Marketing
fromThe Drum
1 week ago

'We won't win pitches with Powerpoint': Microsoft mandate pains an Omni-IPG creative

Top-down Microsoft-only IT mandates after the merger undermined agency productivity, collaboration, and brand identity while claiming security benefits that produced counterproductive effects.
Intellectual property law
fromBloomberglaw
3 weeks ago

Lululemon's 'Dupes' Suit Signals Brands Must Shape Narrative

Copycat consumerism erodes premium brands by replicating brand identity, forcing firms to prioritize trademark and design protection as core business functions.
Apple
fromThe Mercury News
1 month ago

Apple sues movie theater chain Apple Cinemas that opened Bay Area venue and plans another

Apple is suing Apple Cinemas for trademark infringement, claiming consumer confusion and brand dilution.
fromIrish Independent
3 months ago

Classic Hits Radio wins court order over "Greatest Hits" brand

Bauer's plans to launch 'Greatest Hits Radio' have raised concerns for Choice Broadcasting about brand dilution and listener confusion, leading to legal action in the High Court.
UK news
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