The High Court has granted an injunction to Choice Broadcasting following concerns over Bauer's proposed broadcast named 'Greatest Hits Radio'. Choice Broadcasting, owner of Classic Hits, cited possible brand dilution and listener confusion as reasons for the legal action. CEO Kevin Branigan conveyed that despite an amicable meeting with Bauer's managing director, their concerns remained unresolved, prompting the court request. With ongoing legal correspondence, Choice Broadcasting aims to protect their established brand within the competitive Irish radio market.
Bauer's plans to launch 'Greatest Hits Radio' have raised concerns for Choice Broadcasting about brand dilution and listener confusion, leading to legal action in the High Court.
Kevin Branigan noted that launching 'Greatest Hits Radio' could confuse listeners due to the similarity in names and result in financial losses for Choice Broadcasting.
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