What Happens When Brands Think Like Producers Instead Of Advertisers?

"The lesson for brands? Stop thinking like advertisers and start thinking like producers-invest in stories and formats that build long-term value."

"Target and creative studio Portal A extended the franchise into a branded series featuring NFL players and earned 45 million views, showing that brands don't have to start from scratch."

"Alexis Bittar’s 'The Bittarverse' showcased its jewelry collections through humor and guest stars, driving a 41% increase in eCommerce sales year over year."

"Creating successful branded content requires systems for producing, testing, and scaling ideas effectively, as demonstrated by modern media companies like NowThis and ATTN:."

Read at Forbes