It's important for C-suite to see Communications as a strategic lever that can support both business and people objectives... We can impact everything for the better! - Monique Kelley Gigliotti
That communications is not a tactical output function but a strategic outcomes driver. Engage communications early and frequently to help inform decisions - before they are made - for insights on potential audience impacts and proposed course of action.
Nearly every decision or action today involves communicating, which means communications should have a seat at the table. It's the difference between being proactive and strategic vs. reactive.
PR should not be measured like digital marketing. Look at both data-driven metrics (UVM, circulation) and sentiment-driven metrics (article tone, comments, customer feedback). - Heather Jones
#communication-strategy #strategic-communication #public-relations #decision-making #measurement-metrics
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