Tips for earning attention during major industry events - PR Daily
Start planning for industry events well in advance to maximize media coverage.
Understand the unique characteristics of each industry event to create engaging activations.
Diagnose and Revitalize Your Worn-Out PR
Modern PR must combine digital and traditional methods, moving away from outdated 'scatter-and-pray' strategies to provide effective, strategic visibility.
What communicators wish the C-suite knew about their work - PR Daily
Communicators want C-suite leaders to understand that communication is strategic and impacts various aspects of the business.
Communication professionals emphasize the importance of early involvement in decision-making processes and highlight the need for a strategic approach over a reactive one.
PR professionals stress the need to differentiate PR measurement from digital marketing and caution against pushing non-newsworthy stories to journalists.
Tips for earning attention during major industry events - PR Daily
Start planning for industry events well in advance to maximize media coverage.
Understand the unique characteristics of each industry event to create engaging activations.
Diagnose and Revitalize Your Worn-Out PR
Modern PR must combine digital and traditional methods, moving away from outdated 'scatter-and-pray' strategies to provide effective, strategic visibility.
What communicators wish the C-suite knew about their work - PR Daily
Communicators want C-suite leaders to understand that communication is strategic and impacts various aspects of the business.
Communication professionals emphasize the importance of early involvement in decision-making processes and highlight the need for a strategic approach over a reactive one.
PR professionals stress the need to differentiate PR measurement from digital marketing and caution against pushing non-newsworthy stories to journalists.