#measurement-metrics

#measurement-metrics

Measuring learning initiatives is crucial for ensuring they significantly impact employee performance and achieve business objectives.

The Retail Media Measurement Standards by IAB Europe aim to establish consistent metrics for comparing retail media investments in Europe.

Communicators want C-suite leaders to understand that communication is strategic and impacts various aspects of the business.

Communication professionals emphasize the importance of early involvement in decision-making processes and highlight the need for a strategic approach over a reactive one.

PR professionals stress the need to differentiate PR measurement from digital marketing and caution against pushing non-newsworthy stories to journalists.