According to the Dotdigital's CMO Tracker, many marketing organizations have significantly reduced their technology investments over the past couple of years, primarily due to rising interest rates and tightening VC funding.
Juliette Aiken emphasizes that as the marketing landscape evolves, CMOs will increasingly prioritize authenticity in their campaigns, viewing it as essential to building trust and connection with consumers in 2025.
The survey revealed that marketing automation platforms are expected to provide more versatile applications of AI, enabling organizations to enhance personalization and customer engagement in innovative ways.
In discussions about spending priorities, CMOs expressed a strong interest in leveraging marketing automation tools that offer extensive analytics capabilities to measure campaign effectiveness and ROI.
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