'We're really optimistic about this market': Primark is upping advertising in the U.S.

Primark's U.S. advertising strategy marks a significant shift, focusing on brand awareness through diverse mediums and aiming to attract customers to its physical stores.

As we look ahead, our goal is to double our market presence in the U.S. We aim to have 60 stores by 2026, showing our commitment to this market.

While Primark remains a brick-and-mortar retailer, our marketing will increasingly encompass digital approaches, although e-commerce is not our primary focus at this time.

The U.S. market is new territory for us compared to our established brand in Europe; we recognize the competitive landscape and are intensifying our marketing efforts accordingly.

Read at Modern Retail