'We're really optimistic about this market': Primark is upping advertising in the U.S.Primark is focusing on expanding its U.S. presence through traditional and digital marketing, emphasizing physical stores over e-commerce.
In-store is the most popular way to discover clothing brands and products38.5% discover brands in-store, 33.6% through websites/apps.In-store offers unique tactile experience, online drives more conversions for clothing.
'We're really optimistic about this market': Primark is upping advertising in the U.S.Primark is focusing on expanding its U.S. presence through traditional and digital marketing, emphasizing physical stores over e-commerce.
In-store is the most popular way to discover clothing brands and products38.5% discover brands in-store, 33.6% through websites/apps.In-store offers unique tactile experience, online drives more conversions for clothing.
The Future of Shopping Podcast: The secret to a good store experienceInvesting in good customer service, physical stores and innovative technologies can enhance the retail experience and drive customer engagement.