New York is a city where trends are born and where style is worn with unstoppable confidence, Tulip said in a statement. But great style should not come with an impossible price tag and that's where Primark comes in. From quality styles to value prices, we're inviting every NYC shopper to our Manhattan doorstep as we open our doors in the epicenter of American fashion.
Eoin Tonge has revealed how Primark, which trades as Penneys in Ireland, is making female shoppers the linchpin for a revamped offering designed to re-energise the iconic chain across its international markets.