"New York is a city where trends are born and where style is worn with unstoppable confidence, Tulip said in a statement. But great style should not come with an impossible price tag and that's where Primark comes in. From quality styles to value prices, we're inviting every NYC shopper to our Manhattan doorstep as we open our doors in the epicenter of American fashion."
Primark opened its first Manhattan location on 34th Street in Herald Square, drawing massive crowds ahead of the 10 a.m. opening. Hundreds lined up along 34th Street, extending onto Broadway and back toward 33rd Street. The flagship spans 54,000 square feet across four floors and sits directly across from Macy’s. Primark is known for affordable prices and a wide range of products, including everyday essentials, standout styles, beauty, homeware, and accessories. Men’s t-shirts start from $5 and women’s items start from $12. The retailer has also expanded with brand collaborations featuring Disney, Hello Kitty, the NBA, the NFL, and major music acts. Primark US president Kevin Tulip described New York as the epicenter of American fashion and emphasized value pricing for NYC shoppers.
Read at www.amny.com
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