"Measuring marketing ROI in the right way means your marketing can be as dynamic as your market is. Dynamic - and effective. Ultimately, tracking the right metrics, in the right way allows you to prioritize your spend and optimize your efforts."
"While marketers rightly track important broad metrics such as return on ad spend (ROAS) and cost per acquisition (CPA), it's important to dig deeper. Outliers can skew the overall picture."
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