#customer-behavior

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Netflix, Hulu, and Amazon Prime Video subscribers are hitting 'pause' instead of canceling altogether

Many streaming subscribers frequently cancel and re-subscribe, indicating a trend of 'subscription pausers' in the industry.

McDonald's says store visits and sales dropped in wake of E. coli outbreak

McDonald's experienced a decline in daily sales due to an E. coli outbreak but expects limited long-term impact on performance.

Council Post: Why Influencer Marketing Is The New Power Tool For B2B IT Services

Influencer marketing is essential in B2B IT services to influence consumer behavior and shape brand perception.

What Is Average Transaction Value? How to Measure ATV (2024) - Shopify

Average transaction value (ATV) is crucial for understanding customer spending behavior and optimizing sales strategies.

Zeta Global to Acquire LiveIntent for $250M

First-party data acquisition remains crucial for marketers, highlighted by Zeta Global's acquisition of LiveIntent to enhance its marketing solutions.

3 ways to use predictive analytics to make better decisions | MarTech

Predictive analytics transforms big data into actionable insights, facilitating better decision-making and enhancing customer engagement.

HubSpot and Amplitude look to product-led growth with new partnership

The partnership enhances GTM strategies by merging Amplitude's behavior data with HubSpot's CRM capabilities.
from Business Insider
1 month ago

Apple iPhones aren't coming with AI software. Here's why it doesn't matter.

Customers are more excited about camera upgrades than AI features in new iPhones.
#retail-industry

From online to in-store: How retail is adapting to consumers

Further integration of online and in-store customer experience emphasizes personalized data usage.

How to find incremental growth in the age of the irrational shopper

Retailers can use first-party data to understand and connect with the complex and polarized customer in a changing retail media landscape.

Dollar General stock price plunges 30% as company says customers don't have enough money to shop there

Dollar General's stock fell 30% after announcing lower earnings and cutting sales outlook due to its cash-strapped customer base.

Leader Spotlight: Viewing loyalty as a commitment to the customer, with Josh Engleka - LogRocket Blog

At Lowe's, the team led by Josh Engleka, including Product Management and UX, prioritizes customer-centric approaches due to their dual role as employees and customers.

From online to in-store: How retail is adapting to consumers

Further integration of online and in-store customer experience emphasizes personalized data usage.

How to find incremental growth in the age of the irrational shopper

Retailers can use first-party data to understand and connect with the complex and polarized customer in a changing retail media landscape.

Dollar General stock price plunges 30% as company says customers don't have enough money to shop there

Dollar General's stock fell 30% after announcing lower earnings and cutting sales outlook due to its cash-strapped customer base.

Leader Spotlight: Viewing loyalty as a commitment to the customer, with Josh Engleka - LogRocket Blog

At Lowe's, the team led by Josh Engleka, including Product Management and UX, prioritizes customer-centric approaches due to their dual role as employees and customers.
moreretail-industry
#digital-marketing

We Changed How We Measured Marketing ROI. Here's Why.

Businesses must adapt their marketing strategies to reflect the dynamic nature of their customers to measure ROI effectively.

Creating a Data-Driven Digital Marketing Strategy

Data-driven marketing is essential for success in today's competitive digital landscape and leads to better targeting and personalized customer experiences.

We Changed How We Measured Marketing ROI. Here's Why.

Businesses must adapt their marketing strategies to reflect the dynamic nature of their customers to measure ROI effectively.

Creating a Data-Driven Digital Marketing Strategy

Data-driven marketing is essential for success in today's competitive digital landscape and leads to better targeting and personalized customer experiences.
moredigital-marketing
#restaurant-industry

Chipotle in TikTok Tangle Over Shrinkflation Accusations

The rise of social media trends involving customers filming orders can impact restaurants like Chipotle, influencing portion sizes and customer behavior.

How to increase prices without losing customers

Businesses face increased costs and must raise prices carefully to avoid customer fatigue.

Chipotle in TikTok Tangle Over Shrinkflation Accusations

The rise of social media trends involving customers filming orders can impact restaurants like Chipotle, influencing portion sizes and customer behavior.

How to increase prices without losing customers

Businesses face increased costs and must raise prices carefully to avoid customer fatigue.
morerestaurant-industry
from ABC7 San Francisco
3 months ago

Target's focus on lower prices in the grocery aisle start to pay off

Target's comparable sales increased for the first time in a year due to grocery deals for budget-conscious customers.

How to Conduct a Customer Behavior Analysis | ClickUp

Understanding customer behavior is crucial for effective marketing and product launches.
Customer behavior analysis encompasses various consumer interactions to inform targeted strategies.

How to build a better buyer journey using customer behavioral data | MarTech

Only 20% of won deals showed a connection between content engagement and the buyer's journey.

Sentiment Analysis: How To Gauge Customer Sentiment (2024) - Shopify

Sentiment analysis extracts insights on customer emotions, enhancing understanding of brand perception, needs, and behaviors.

How to Find a Profitable Niche for Your Business | TechRepublic

Identifying a profitable niche is crucial for business success.
Combining market demand analysis, competitor insights, and customer behavior helps in evaluating niche potential.

Monk's Kettle to move to Oakland after 16 years in the Mission

San Francisco's loss benefits Oakland as Monk's Kettle relocates to Rockridge for a larger space and better neighborhood.
Changes in customer behavior, influx of tech workers, and online socialization have influenced Monk's Kettle relocation decision.

This Restaurant Host Went Viral For Explaining Why Cancellation Fees Are Absolutely Necessary

The restaurant landscape has changed, with reservations made in advance and the introduction of reservation fees and deposits.
Third-party reservation apps have made it easier for restaurants to charge fees and are seen as a necessary evil.

From Poker Player to iGaming Executive

Poker teaches analytical skills that can be applied to business decision-making.
Risk management, reading opponents, and balancing transparency are all applicable to the iGaming industry.

Real-time vs. batch-based CRM data processing: Key considerations | MarTech

Real-time and batch CRM data processing have distinct differences and benefits for marketers.
Real-time CRM data activations allow for immediate response to customer behavior.

Driving growth through data: Optimizing the purchase stage | MarTech

Understanding the purchase stage of the customer journey is crucial for brands to cater to customers' needs and expectations.
Data, specifically transactional data and product data, is essential for optimizing the purchase stage and making data-driven decisions to improve business performance.

High delivery costs frustrate online shoppers the most, data shows

High delivery costs frustrate online shoppers globally.

Research: Customer Referrals Are Contagious

Referred customers buy more and refer 30-57% more due to 'referral contagion,' highlighting the power of leveraging referral psychology for program effectiveness.

How To Price a Product in 3 Simple Steps (2024) - Shopify

Choosing the right pricing model can heavily impact your business and customers.
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