Viral moments capture attention and spark conversations, often changing the course of brands overnight. They expose brands to millions, creating opportunities that marketers yearn for.
Viral content taps into emotions, curiosity, and connection, compelling us to share because it evokes joy, surprise, or outrage-creating feelings of 'me too'.
According to Jonah Berger's STEPPS model, six elements drive virality: social currency, triggers, emotions, public visibility, practical value, and stories that engage audiences.
While some viral hits are serendipitous, others are meticulously orchestrated. The right strategy can enhance the likelihood of creating viral moments that resonate broadly.
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