'True human influence' and nostalgia: How creators supercharge travel marketing

Pictures of aesthetic locations are key in travel marketing. 75% of TikTok users find creator demonstrations more useful than reviews, emphasizing the power of genuine content creators.

There's never a social media content creation discussion without user-generated content in it. Content is in the hands of the users. So, as Eurocamp evolved, so did the content created by its audience.

Read at The Drum