'True human influence' and nostalgia: How creators supercharge travel marketing
Briefly

Pictures of aesthetic locations are key in travel marketing. 75% of TikTok users find creator demonstrations more useful than reviews, emphasizing the power of genuine content creators.
There's never a social media content creation discussion without user-generated content in it. Content is in the hands of the users. So, as Eurocamp evolved, so did the content created by its audience.
Read at The Drum
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