Top marketing roles in Israel: The digital skills employers are seeking - opinion
Briefly

Digital-first marketing is increasingly vital, as companies replace traditional methods with technology-driven strategies, focusing on data, social media, and personalized customer experiences.
Growth marketers leverage data and tools like Google Analytics to optimize funnels and retention strategies, crucial for driving business expansion in tech-driven environments.
Lifecycle marketing emphasizes customer engagement, utilizing systems like HubSpot to nurture relationships and improve retention through targeted campaigns and personalized interactions.
The demand for proficiency in MarTech tools has skyrocketed among Israeli companies, highlighting their increasing reliance on technology for efficiency and effectiveness in marketing strategies.
Read at The Jerusalem Post | JPost.com
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