#data-driven-strategies

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fromAdweek
3 weeks ago

Why Retail Media Needs Creators Who Convert

The line between content and commerce is disappearing, and creators are turning attention into transactions. Marketers must adapt to leverage creator partnerships effectively.
Marketing tech
fromAbove the Law
4 weeks ago

Elevating Legal Marketing Through Strategy, Coaching, And Technology - Above the Law

To really move the needle in BD, we must 'fall in love with the problem,' not just the solution.
Marketing tech
fromCmxhub
1 year ago

Ready to Nerd Out About Community Data? Join Richard Millington's Workshop at CMX Summit 2023

At CMX Summit 2023, FeverBee founder Richard Millington will be leading a workshop that will teach key principles for making data-driven improvements in communities.
Marketing tech
Marketing tech
fromForbes
2 months ago

Cutting-Edge Marketing Practices For Spurring International Growth

Businesses are leveraging AI in marketing to reduce costs and improve customer targeting.
Marketing tech
fromMarTech
2 months ago

How CMOs can stay ahead in a rapidly evolving ai-driven marketing landscape | MarTech

Today's CMOs must embrace AI and data to enhance customer experience and drive marketing strategies.
Boston Red Sox
fromMLB Trade Rumors
2 months ago

Millions, Medicals, and Maybes: The Maddening Art of Assessing Player Health

Injury risk forecasting in baseball is complex and often unsatisfactory, requiring a deeper understanding of assessment flaws.
Marketing tech
fromThe Drum
2 months ago

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.
Marketing tech
fromForbes
2 months ago

Prompting, Fine-Tuning, RAG And AI Agents For Future Marketing

Businesses must choose the right AI approach in digital marketing based on their scale and strategic goals.
fromstupidDOPE
3 months ago

Unlocking the Power of 3rd-Party Targeting for Silly Nice with Brandify | stupidDOPE

Instead of casting a wide, inefficient net, Silly Nice's campaigns laser-target consumers based on behavioral data, maximizing ad spend and improving conversion rates.
Marketing tech
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