#dtc-brands

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Inc.com
1 week ago
Marketing

The Future of Retail: 4 New Rules for DTC Retail Brand Success

Generative AI and dark social are transforming marketing, impacting DTC retail significantly. [ more ]
www.fastcompany.com
2 months ago
Marketing

Today's top business headlines: Biden's stance on TikTok, DTC store closures continue, Sanders proposes 4-day workweek

Critics say potential TikTok ban could hurt Biden's reelection campaign
EU focusing on regulating generative AI due to deepfake concerns
SpaceX Starship test flight aims to land astronauts on the moon
DTC brands like Outdoor Voices shifting to online-only sales model [ more ]
www.fastcompany.com
2 months ago
Marketing

Allbirds and Outdoor Voices wanted to be the next Nike and Lululemon. Here's what went wrong

Direct-to-consumer (DTC) brands are facing challenges in achieving profitability despite significant investments.
Struggles of pioneering DTC brands like Allbirds and Outdoor Voices highlight the pressure for growth and the need for a sustainable business model. [ more ]
Entrepreneur
2 months ago
Marketing

4 Ways Brands Can Educate Their Customers and Win Hearts | Entrepreneur

Educational content is a secret weapon for DTC brands, changing transactions into relationships.
Quizzes and live Q&A sessions engage customers uniquely, foster trust, and improve brand-customer bond. [ more ]
The Business of Fashion
3 months ago
Marketing

Why DTC Brands Aren't Swayed by Cheaper Social Media Ads

DTC brands are looking beyond social media to reach new consumers
Offline marketing can make a brand appear more real and increase the likelihood of purchase [ more ]
AdExchanger
3 months ago
Marketing

Were We Wrong About the Value of First-Party Data? | AdExchanger

First-party data may not be as revolutionary as originally thought
Many DTC brands that relied on data-driven strategies are struggling financially [ more ]
Modern Retail
3 months ago
Marketing

DTC Briefing: Why 2024 could be a big year for TV advertising

DTC brands are turning to TV ads to diversify their marketing mix.
Smaller brands are driving the current TV boom. [ more ]
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