In 2025, global e-commerce is marked by complexities that challenge direct-to-consumer (DTC) brands. With 81% of leaders indicating tariffs as a significant disruptor, navigating these realities requires strategic adaptation. Despite challenges, 91% report international sales are profitable, with many generating 20% or more revenue from global markets. To combat rising fulfillment costs and fluctuating tariffs, brands are implementing flexible technologies, regional strategies, and localized fulfillment models, emphasizing the need for agility in operational decision-making to sustain growth in the evolving trade environment.
Global e-commerce complexities demand DTC brands rethink strategies, balancing tariffs and fulfillment costs, while ensuring international profitability and scaling effectively.
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