"There has just still been a lot of pent-up demand from the pandemic. And now, spend is fully back with a lot of brands, and it's just a great way to extend a brand campaign."
"It's back in the mix in terms of being a critical component of the overall marketing plan. We always talk about reimagining how consumers experience and interact with your brand... making it a part of the entire plan throughout the process."
"I don't even like it as an add-on. I like it as the core of the idea."
"How do we 'unboring' that experience? How do we make it even more interesting?"
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