TikTok Shop, launched on September 12, 2023, enables merchants to sell products directly on the app, making shopping accessible to its large Gen Z user base.
Expected to reach $17.5 billion in 2024, TikTok Shop's e-commerce sales highlight the effectiveness of personalized algorithms based on user behavior for driving repeat purchases.
In collaboration with micro and macro-influencers, TikTok Shop employs affiliate marketing to enhance sales, effectively reaching larger audiences through tailored influencer partnerships.
Surprisingly, micro-influencers, despite having fewer followers, are achieving higher engagement rates (76.23%) than macro-influencers, proving to be a cost-effective marketing strategy.
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