In 2019, 30% of its media spend was dedicated to digital media. In comparison, it spent a whopping 60% on digital channels through the first three quarters of 2023.
There is a fundamental shift happening in advertising.
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In 2019, 30% of its media spend was dedicated to digital media. In comparison, it spent a whopping 60% on digital channels through the first three quarters of 2023.
There is a fundamental shift happening in advertising.