Video advertising has entrenched itself as a critical part of marketers' toolkits. Ninety-eight percent of our respondents report that video advertising is essential for engaging their target audiences effectively.
Managing campaigns across multiple platforms and formats is one of the main hurdles for brands and agencies. Each platform has its own creative and measurement requirements, necessitating coordination for consistency.
Ensuring brand safety, mitigating ad fraud, and addressing privacy and targeting concerns are critical obstacles as video advertising becomes more complex and data-driven.
As video advertising evolves, marketers are focusing on increasing brand awareness and favorability, leveraging video as a conduit for achieving ad relevance and precise audience targeting.
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