#cross-platform-campaigns

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VentureBeat
2 months ago
Marketing

Why the advertising industry is embracing more transparency and creating new metrics

Innovative ad formats like playable and short-form video ads are on the rise.
Standardization of metrics is crucial for cross-platform ad campaigns. [ more ]
Entrepreneur
2 months ago
Marketing

7 Steps for Crafting a Seamless Marketing Campaign | Entrepreneur

Investing in digital marketing is crucial for business success, with the market expected to reach $1.5 trillion by 2030.
Crafting content tailored to each social media platform improves engagement and authenticity, leading to a more effective marketing strategy. [ more ]
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