#data-driven-personalization

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fromBusiness Matters
2 weeks ago

How the iGaming Industry is Reshaping Digital Entrepreneurship in 2025

The iGaming market holds huge growth potential for emerging players. iGaming brands are reporting record revenue growth and market expansions every quarter, and as its remarkable growth trajectory continues, it's influencing digital business models worldwide. The truth is that players have always looked for more interactive experiences within the iGaming landscape, and as a result, casinos that are not on GamStop are introducing innovative monetization models that blend technology, entertainment, and personalisation.
Online marketing
Marketing tech
fromMarTech
2 months ago

Zeta Global unveils 'superintelligent,' natural language AI agent | MarTech

Athena is a "superintelligent" AI agent that personalizes the Zeta Marketing Platform, delivers decisions and forecasts, orchestrates actions, and enforces real-time security and governance.
#consumer-engagement
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