"For instance, Ben Goodwin, co-founder and CEO of Olipop, has redefined soda by creating a functional alternative with low sugar and high fiber that supports digestive health - earning the award for Founder of the Year, a new category for 2025. Under his leadership, the brand reached between $400 million and $450 million in revenue in 2024, achieved profitability, and secured a $1.85 billion valuation."
"From the collaboration came a 90-second spot set in the show's Regency-era world, where characters struggle with allergies but relief remains centuries away. Dropped on social media ahead of the show's season premiere, the ad was mistaken by some fans for a trailer. The campaign generated nearly 300 million impressions, boosted Flonase favorability and consideration by 29 points each, and proved a healthcare brand could spark genuine buzz in pop culture."
Brands are prioritizing interactivity, cross-platform reach and data-driven personalization to redefine consumer engagement. Campaigns are using emotional storytelling to build authentic connections and to create anticipation around product launches. Global cultural relevance and tailoring strategies across diverse markets are becoming central to campaign planning. Olipop repositioned soda as a functional, low-sugar, high-fiber product, achieved $400–$450 million revenue in 2024, reached profitability and a $1.85 billion valuation, and expanded into 50,000 retail locations with strong Gen Z adoption. Digitas’s Flonase collaboration leveraged Bridgerton cultural momentum to drive nearly 300 million impressions and major lifts in favorability and consideration. Front Office Sports partnered with Nuveen on Bobby Bonilla Day to spotlight long-term financial planning.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]