"This year's Digiday Awards winners reflect how brands are redefining consumer engagement through interactivity, cross-platform reach and data-driven personalization. The chosen campaigns stood out for using emotional storytelling to build authentic connections and for creating experiences that sparked anticipation around product launches. Global cultural relevance also played a defining role, with brands tailoring their strategies to resonate across diverse markets."
"supports digestive health - earning the award for Founder of the Year, a new category for 2025. Under his leadership, the brand reached between $400 million and $450 million in revenue in 2024, achieved profitability, and secured a $1.85 billion valuation. Now sold in over 50,000 retail locations, Olipop has become the most widely adopted functional soda, with 25% adoption among Gen Z consumers and a presence in major arenas, convenience stores and cultural events nationwide."
"Digitas secured the award for Best Collaboration for its efforts in joining forces with Flonase and Shondaland to tap into Bridgerton's cultural moment and the fan obsession with #Polin. From the collaboration came a 90-second spot set in the show's Regency-era world, where characters struggle with allergies but relief remains centuries away. Dropped on social media ahead of the show's season premiere, the ad was mistaken by some fans for a trailer."
Brands shifted toward interactive, cross-platform campaigns that used data-driven personalization and emotional storytelling to create immersive, anticipatory product experiences resonating across global markets. Winners combined cultural relevance with measurable business outcomes, such as Olipop’s low-sugar, high-fiber functional soda achieving $400–$450 million revenue in 2024, profitability, a $1.85 billion valuation, distribution in over 50,000 locations, and 25% Gen Z adoption. Collaborative creative work delivered large-scale impact, exemplified by a Flonase–Shondaland Bridgerton spot that generated nearly 300 million impressions and lifted favorability and consideration by 29 points. Campaigns prioritized authenticity, cultural moments, and long-term value messaging.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]