The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement
Briefly

from Digiday1 week ago
The report shows a significant increase in marketing budgets for local advertising, with 83% of respondents expecting to allocate more than 20% to local efforts by 2025.
Digidayhttps://digiday.com/sponsored/the-state-of-local-advertising-evolving-messaging-and-strategies-for-more-effective-audience-targeting-and-engagement/
Local advertising allows marketing teams to utilize targeted planning and messaging that focuses on geographical factors, enhancing engagement and community connection.
Digidayhttps://digiday.com/sponsored/the-state-of-local-advertising-evolving-messaging-and-strategies-for-more-effective-audience-targeting-and-engagement/
As consumer behaviors evolve, advertisers are increasingly integrating local advertising strategies with national tactics to maximize reach and cost savings.
Digidayhttps://digiday.com/sponsored/the-state-of-local-advertising-evolving-messaging-and-strategies-for-more-effective-audience-targeting-and-engagement/
Advancements in ad tech and AI now allow brands to implement local advertising more efficiently, leading to better audience targeting and measurement.
Digidayhttps://digiday.com/sponsored/the-state-of-local-advertising-evolving-messaging-and-strategies-for-more-effective-audience-targeting-and-engagement/
Read at Digiday
#local-advertising #ctv #media-buying #marketing-strategies #consumer-behavior
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