Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sectorNew FCC ruling allows for hyper-localized radio advertising through geotargeting.Audio ad spending is projected to increase significantly in the coming years.
The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagementLocal advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.
Consumers like locally targeted ad messaging68% of US internet users find marketing with local messaging from national brands more relevant.Only 26% of marketers prioritize local advertising despite its effectiveness.
The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagementLocal advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.
Consumers like locally targeted ad messaging68% of US internet users find marketing with local messaging from national brands more relevant.Only 26% of marketers prioritize local advertising despite its effectiveness.
Consumers like locally targeted ad messaging68% of US internet users prefer national brands using local messaging, showing a need for localized marketing strategies.
Trump Spends Thousands of Campaign Dollars to Run His Own Ads at Mar-A-LagoTrump's campaign spends heavily on local ads primarily to please donors rather than for electoral necessity in his home state.
Streaming audio up, AM/FM down in new 2024 local advertising forecast from BorrellLocal advertising projected to reach $148.9 billion in 2024, with streaming audio set for significant growth.