The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagementLocal advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.
Trump Spends Thousands of Campaign Dollars to Run His Own Ads at Mar-A-LagoTrump's campaign spends heavily on local ads primarily to please donors rather than for electoral necessity in his home state.
This DSP Sees A Future With Local Streaming Advertisers | AdExchangerSpecialized demand-side platforms are emerging in the crowded DSP space.JamLoop is a DSP that focuses on local CTV advertising, targeting smaller, local advertisers.The rising demand for local streaming inventory is driving partnerships between programmers and DSPs.
Libsyn Unveils November 2023 Podcast Advertising Rates and 5 Developments To Watch in 2024U.S. podcast ad revenue is projected to reach $2.28 billion in 2023 and $4 billion by 2025.Advertisers will become more comfortable with brand safety in podcast advertising and focus on aligning with the right content creators.
Townsquare Media's Local Advertising Focus and Digital Growth Amplify Investment Appeal: A Buy Rating Recommendation - TipRanks.comTownsquare Media has received a Buy rating from James Goss with a price target of $17.00.The company's focus on local advertising and high-profile local on-air talent has contributed to its success in the broadcast advertising business.Townsquare Media's digital revenues have seen steady growth and now contribute more than half of total revenues.
Streaming audio up, AM/FM down in new 2024 local advertising forecast from BorrellLocal advertising projected to reach $148.9 billion in 2024, with streaming audio set for significant growth.