#local-advertising

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Media industry
fromRAIN News
2 months ago

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.
Digital media revenue is expected to exceed traditional media revenue in 2025.
fromForbes
2 months ago

Council Post: Why Geotargeted Digital Ads Matter For Home Service Providers

Geotargeting enables you to reach individuals in specific geographical locations based on their device data, ensuring your content reaches the right audience in your business areas.
Marketing tech
fromEMARKETER
5 months ago

Consumers like locally targeted ad messaging

According to a study from The Harris Poll and Locality, 68% of US internet users believe that marketing from national brands with local messaging enhances ad relevance, indicating a supportive perception towards localized engagement.
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