The challenges brands face, such as slow turnaround times and high costs, stem from outdated production processes. Updated workflows are essential for meeting content demands.
Marketers are now focusing on ad creative optimization as a key factor in campaign performance, leveraging technology and data alignment between media and creative teams.
Enterprising marketing teams are utilizing technology not only to cut costs but to enhance quality and speed, moving away from traditional linear production methods.
The integration of AI and automation is transforming ad creative production, with a significant portion of marketers already employing generative AI tools to streamline processes.
Collection
[
|
...
]