The four trends to watch in the 2025 creator economy
Briefly

The creator economy is undergoing a significant transformation, evolving from basic influencer marketing to complex brand ambassador programs that focus on long-term partnerships rather than one-off collaborations.
AI technologies are poised to revolutionize the creator economy, with AI-generated personas set to become indistinguishable from their human counterparts, changing the social media landscape.
Read at Digiday
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