"On Instagram, I'll have a video hit 900,000 views and make six dollars," McGoff said. "It's insulting."
"TikTok and Instagram are making so much money off of ads, and they're not sharing that with creators," McGoff told TechCrunch.
"If creators don't capitalize on their flash of fame and turn it into some kind of sustainable business, they can find themselves in a really hard place of, 'Well, what do I do now?'" said Matt Koval, former YouTube creator liaison.
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