fromNieman Lab2 months agoMedia companies will love their websites a lot lessAI Overviews are transforming website traffic dynamics and content discovery, leading to significant strategic adaptations for publishers.
2025 digital media difficulties for publishers and platformsUS digital media publishers are increasingly worried about contextual targeting and monetization challenges heading into 2025.
VENKO Achieves Key Milestones And Expands Utility With Alien-Themed Ecosystem On Solana | HackerNoonVENKO stands out in the meme coin market by integrating an alien theme with utility-driven platforms.The development team has ambitious plans to leverage cultural interests in UFOs.Alienium offers various community-driven activities tied to extraterrestrial topics, using $VENKO as currency.UAPsnap will facilitate user-generated content around unidentified aerial phenomena.
SoundCloud launches its own merch store, will let artists create their own designs | TechCrunchSoundCloud launches SoundCloud Store for artists to sell merchandise directly to fans without charging fees.
Is the news industry ready for another pivot to video?The shift to video in the news industry appears to be more long-lasting and significant this time around.
TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantageSocial platforms like TikTok and Snap are strengthening ties with influencer agencies, providing perks to compete with Meta.
Is the news industry ready for another pivot to video?The shift to video in the news industry appears to be more long-lasting and significant this time around.
TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantageSocial platforms like TikTok and Snap are strengthening ties with influencer agencies, providing perks to compete with Meta.
Winning Big By Going Small; Platforms Try Outsourcing Ad Sales To Pubs | AdExchangerSMB advertisers are essential for CTV growth by offering easy and affordable streaming campaigns for businesses.
Publishers turn to other platforms to address platform referral traffic issuesPublishers are investing in alternative social platforms like Instagram and TikTok for reach.Concerns exist over whether alternative platforms can compensate for the decline in social referral.
Maybe 'Everything Is An Ad Network' Isn't A Good Thing; The Ghostbusters Prequel Nobody Wants | AdExchangerRetail media networks have seen significant expansion with many regional and midsize chains now having their own ad networks.Advertisers can leverage new inventory and data sources but face challenges with marketing measurement due to various platforms claiming credit.
Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing SummitSocial platforms are crucial for audience acquisition, but costly for engagement and email collection.Analyzing user data for high CPM users and forming specific working groups can drive revenue and content creation efficiency.
Media Briefing: Why business publishers are finding value in social video ad revenuePlatform programs compensating for editorial content are scarce post-Meta, but new initiatives like LinkedIn's Wire Program show promise for publishers' revenue streams.
For Gen Z, music is its own social mediaMusic sharing has shifted to social platforms like TikTok, enabling easy sharing and mimicking social media engagement.