#social-platforms

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Digiday
4 weeks ago
Marketing

Publishers turn to other platforms to address platform referral traffic issues

Publishers are investing in alternative social platforms like Instagram and TikTok for reach.
Concerns exist over whether alternative platforms can compensate for the decline in social referral. [ more ]
AdExchanger
1 month ago
Marketing

Maybe 'Everything Is An Ad Network' Isn't A Good Thing; The Ghostbusters Prequel Nobody Wants | AdExchanger

Retail media networks have seen significant expansion with many regional and midsize chains now having their own ad networks.
Advertisers can leverage new inventory and data sources but face challenges with marketing measurement due to various platforms claiming credit. [ more ]
Digiday
1 month ago
Marketing

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

Social platforms are crucial for audience acquisition, but costly for engagement and email collection.
Analyzing user data for high CPM users and forming specific working groups can drive revenue and content creation efficiency. [ more ]
TechCrunch
3 months ago
Marketing

The creator economy is ready for a workers' movement | TechCrunch

Creators rely on brand deals and sponsorships to make money, rather than the platforms themselves.
TikTok and Instagram are not adequately compensating creators for the value they bring to the platforms. [ more ]
Engadget
2 months ago
Artificial intelligence

Microsoft, OpenAI, Google and others agree to combat election-related deepfakes

A coalition of 20 tech companies including OpenAI, Google, Meta, Amazon, Adobe, and X have signed an agreement to prevent AI deepfakes in the 2024 elections.
The agreement aims to develop and implement technology to mitigate risks related to deceptive AI election content and detect and address such content on their platforms. [ more ]
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