Winning Big By Going Small; Platforms Try Outsourcing Ad Sales To Pubs | AdExchanger
SMB advertisers are essential for CTV growth by offering easy and affordable streaming campaigns for businesses.
Publishers turn to other platforms to address platform referral traffic issues
Publishers are investing in alternative social platforms like Instagram and TikTok for reach.
Concerns exist over whether alternative platforms can compensate for the decline in social referral.
Maybe 'Everything Is An Ad Network' Isn't A Good Thing; The Ghostbusters Prequel Nobody Wants | AdExchanger
Retail media networks have seen significant expansion with many regional and midsize chains now having their own ad networks.
Advertisers can leverage new inventory and data sources but face challenges with marketing measurement due to various platforms claiming credit.
Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit
Social platforms are crucial for audience acquisition, but costly for engagement and email collection.
Analyzing user data for high CPM users and forming specific working groups can drive revenue and content creation efficiency.
Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
A coalition of 20 tech companies including OpenAI, Google, Meta, Amazon, Adobe, and X have signed an agreement to prevent AI deepfakes in the 2024 elections.
The agreement aims to develop and implement technology to mitigate risks related to deceptive AI election content and detect and address such content on their platforms.
Media Briefing: Why business publishers are finding value in social video ad revenue
Platform programs compensating for editorial content are scarce post-Meta, but new initiatives like LinkedIn's Wire Program show promise for publishers' revenue streams.
For Gen Z, music is its own social media
Music sharing has shifted to social platforms like TikTok, enabling easy sharing and mimicking social media engagement.