#media-rights-deal

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National Basketball Association
fromwww.cnbc.com
5 days ago

The NBA wants to embrace content creators without degrading its golden goose of live sports rights

The NBA is integrating content creators into events while maintaining major media partnerships to engage younger audiences without abandoning live-game revenue.
MMA
fromSherdog
1 month ago

Justin Gaethje: 'I'm Not Getting $1 More' Under New UFC-Paramount Deal

Justin Gaethje says his fight pay and bonuses have not increased despite the UFC’s $7.7 billion, seven-year Paramount media-rights deal.
Media industry
fromCageside Press
4 months ago

Paramount+ To Become Exclusive Home Of Zuffa Boxing Beginning In 2026

Paramount+ will exclusively stream Zuffa Boxing in the U.S., Canada and Latin America beginning January 2026 under a long-term rights deal with TKO.
National Basketball Association
fromBusiness Insider
5 months ago

How the Golden State Valkyries became WNBA's powerhouse franchise in its first season

Golden State Valkyries valued at $500 million after record ticket demand, packed arenas, on-court success, strong branding, strategic partnerships, and supportive ownership.
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