"The creator economy, now a staple of global culture, is showcased in the Creator Ecosphere Map, revealing a hierarchy of influence based on engagement and trust. Collaboration between ESHAP, What's Trending, and Filmhub visualizes the modern creator economy across platforms like YouTube, TikTok, and Instagram, highlighting engagement quality. From YouTube's global town square to TikTok's creative lab, the map offers a real-time snapshot of how creators, brands, and fans interact, emphasizing authenticity, trust, and engagement over mere fame."
"The creator economy has outgrown the label "trend." It's now the backbone of global culture, driving what people watch, buy, and believe. In collaboration with media cartogapher Evan Shapiro (ESHAP) and Filmhub, What's Trending mapped the Creator Ecosphere - a data-driven snapshot of who and what truly moves culture across platforms. From YouTube's global town square to TikTok's creative lab, and the studios, tools, and agencies powering them, this map reveals a new hierarchy of influence built not on fame, but on engagement, trust"
The Creator Ecosphere Map visualizes the modern creator economy across platforms such as YouTube, TikTok, and Instagram, plus the studios, tools, and agencies that power them. The map ranks influence by engagement, trust, and participation rather than raw follower counts. Engagement Quality (EQ) uses a 30-day engagement-to-follower ratio from InfluencerMarketing.AI to highlight who commands real fandom. Interactive maps show creators, brands, and fans interacting in real time, emphasizing authenticity and trust. The creator economy is projected to reach roughly half a trillion dollars by 2027, positioning creators as central to what people watch, buy, and believe.
Read at What's Trending
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