We look to humbly understand what is resonating with consumers on social and then decide how our brand can authentically play in those spaces. It's critical that we don't show up like a brand and hold ourselves to the same standard as any other content that's out there.
The CMO notes that Taco Bell is willing to be vulnerable, take risks, listen, and engage with consumers, embracing its identity as a cultural rebel unapologetically not for everyone.
Montgomery shares insights on his career journey within Taco Bell, highlighting the evolution from a brand marketing manager to the CMO role, stressing the importance of understanding consumer sentiment and driving business growth.
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