Scot Herd, SVP Partnerships USA, highlighted, 'I've been in the industry for decades, and I've never seen audio buying so simple. Sonnant is changing the game by unifying publishers, enabling real targeting for any brand.' He emphasized that targeting niche audiences now means reaching a broad listener base effortlessly, transforming campaign strategies.
The article notes that the Sonnant PMP 'mirrors popular programmatic channels, simplifying campaign setup, launch, and measurement, allowing seamless integration into multi-channel strategies,' making it crucial for brands utilizing audio advertising.
Sonnant's platform enables advertisers to 'easily create and target specific audio segments, saving time and maximizing effectiveness, making audio buying accessible for all brands.' This reflects the platform's commitment to efficient and effective audio marketing.
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