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Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster News

Sonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.
#ad-tech

Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | AdExchanger

Accountability in the digital advertising industry is a long way off, with transparency initiatives yielding little real change.

MadTech Sketch: The Mechanics of Curation

Curation in ad tech consists of direct demand generation and activation mechanics, driving value and ensuring precise ad placements.

Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | AdExchanger

Accountability in the digital advertising industry is a long way off, with transparency initiatives yielding little real change.

MadTech Sketch: The Mechanics of Curation

Curation in ad tech consists of direct demand generation and activation mechanics, driving value and ensuring precise ad placements.
moread-tech

The Big Story: Personalization Put-Offs | AdExchanger

Personalization can hit the wrong note when used in advertising.
Marketers should consider showing consumers something they didn't know they wanted instead of personalizing based on browsing history.

Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger

Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses.
#Yahoo

Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger

Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses.

Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger

Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses.

Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger

Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses.

Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger

Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses.
moreYahoo
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