#programmatic-marketplace

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AdExchanger
3 months ago
Marketing tech

The Big Story: Personalization Put-Offs | AdExchanger

Personalization can hit the wrong note when used in advertising.
Marketers should consider showing consumers something they didn't know they wanted instead of personalizing based on browsing history. [ more ]
AdExchanger
5 months ago
Marketing tech

Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger

Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses. [ more ]
AdExchanger
5 months ago
Marketing

Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger

Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses. [ more ]
AdExchanger
5 months ago
Marketing

Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger

Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses. [ more ]
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