#programmatic-marketplace

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Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster News

Sonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.
#ad-tech

Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | AdExchanger

Accountability in the digital advertising industry is a long way off, with transparency initiatives yielding little real change.

MadTech Sketch: The Mechanics of Curation

Curation in ad tech consists of direct demand generation and activation mechanics, driving value and ensuring precise ad placements.

Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | AdExchanger

Accountability in the digital advertising industry is a long way off, with transparency initiatives yielding little real change.

MadTech Sketch: The Mechanics of Curation

Curation in ad tech consists of direct demand generation and activation mechanics, driving value and ensuring precise ad placements.
moread-tech

The Big Story: Personalization Put-Offs | AdExchanger

Personalization can hit the wrong note when used in advertising.
Marketers should consider showing consumers something they didn't know they wanted instead of personalizing based on browsing history.
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