Snapchat is set to launch an expanded creator monetization program on February 1, aimed at integrating Spotlight videos into a unified monetization strategy, as competition with TikTok intensifies.
With Spotlight now reaching over 500 million monthly active users and a 25% increase in viewing time, Snapchat is responding to the creator-driven content boom, particularly among audiences under 30.
To qualify for the new monetization opportunities, creators must have at least 50,000 followers and meet specific posting and viewership metrics, aiming to incentivize more active content creation.
This new initiative could attract more creators to Snapchat, especially as TikTok faces potential bans and competition heats up among platforms like YouTube and Instagram for short-form video content.
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