Snapchat introduces a unified monetization program for creators | TechCrunch
Briefly

"With Spotlight viewership up 25% year-over-year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories..."
"Beginning February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than one minute..."
"Some of the new eligibility requirements are higher than what creators previously had to reach in order to earn revenue..."
"The announcement comes as TikTok revamped its creator monetization program for creators last year to reward influencers for longer videos..."
Read at TechCrunch
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